A business sign is an essential marketing tool, identifying your business name, location, and service offerings. But not all signs are created equally and simply having a sign on your property is not enough to set you apart from the competition. Old or poorly designed signage can negatively impact the way people view your business. It is essential to understand the properties of a good sign and what makes it effective. Listed below are some tips on how to design a good sign to improve your business’s perception.
These signs use a channel design to display your company name or logo. They have hollow internal channels that provide illumination. These signs are also more durable than other types of signs, and their cost is considerably lower. Pylon signs: These freestanding signs are usually 12 feet tall and rest on concrete foundations. They are also available in single and double-sided versions and are often placed near major highways. They can accommodate many different messages or even a logo.
Signage is an important marketing tool, with more than half of respondents believing that a business’s signage reflects the quality of its products or services. Signs can help your business communicate its message to a broader audience, and the results of a survey conducted by FedEx Office, and Ketchum Global Research & Analytics found that 39% of respondents said that a company’s signage contributed to a positive brand perception. In fact, one in five people have purchased an item without planning it in advance, based on their initial impressions of the company.
A good sign not only guides customers to your business, but also attracts new customers. People driving by will likely be attracted to your business by its signage. Additionally, people looking to move to an area often look for local businesses. Having a well-designed and attractive sign is an excellent way to differentiate yourself from the competition. This is because signs affect people’s psychology. They inspire people to choose your products and services instead of those of competitors.
In addition to guiding people to your location, signage can help you inform people of social distancing rules. For instance, if you own a large property, a wayfinder will be sufficient to guide visitors and clients around the complex. If you want to simplify the navigation within your property, directional signage will help. Another important purpose of signage is to promote your brand, advertise new products, or inform people of upcoming events. It’s also important to keep customers informed of new policies and procedures.
When designing a business sign, always keep in mind that it’s crucial to make the text legible from a distance. If people can’t make out the information on your sign, they’re unlikely to visit your shop. Ultimately, you don’t want your potential customers to miss your product or service. Therefore, ensure your sign is large enough to be seen from most angles. You may also want to check the local regulations before putting up a sign. Joliet printing company can help you bring your sign design to life. For more information about outdoor signs, visit our website today.